COLORTREND® 808 standard and 808 high performance low VOC and APE-free universal colorants were developed with state-of-the-art technology to have minimal impact on paint properties. Features of these colorants include low odor and excellent rheological properties. The COLORTREND® 808 line contains 15 new colorant options for higher performance, offering broader color space potential for brighter colors, and solutions for better durability, superior fade resistance, and improved opacity. High concentration allows subsequent lower usage of the high strength versions. The tight quality specifications make it possible to use COLORTREND® colorants both volumetrically for point-of-sale and gravimetrically for in-plant use. Rust-Oleum® Paint Colorant, Low VOC Universal, Series: ColorTrend 808, 1 qt, Magenta